Baker Media 1.0

The Baker Media App provides an overview of the company's diverse portfolio of radio stations serving the Fort Smith, Arkansas market. Established in 1972 with KISR 93.7 FM, which primarily featured contemporary Top 40 music, Baker Media has grown significantly over the decades. The station expanded into Fayetteville, Arkansas, broadcasting on 96.1 FM, and maintained its presence in Fort Smith with KFSA 950 AM, one of the region's longstanding AM news talk stations—now also available on 93.1 FM. KFSA covers current events and hot topics through a lineup of prominent national talk shows.

In 2001, Baker Media introduced KREU, branded as La Raza 92.3 FM, which stands out as the sole commercial Hispanic station in the area, specializing in Regional Mexican music and providing localized programming. Over recent years, the company has further diversified its offerings by adding Rock 94.1 FM with modern rock, The River 101.9 FM featuring classic rock hits, and The Rooster 105.5 FM focusing on classic country music. All these stations are available in HD format for listeners equipped with compatible receivers.

With such a broad array of stations catering to varied musical tastes and interests, Baker Media emphasizes its commitment to local content. Each station features live DJs and interactive contests, fostering engagement within the community. Additionally, Baker Media maintains a dedicated meteorologist, Race Riley, who delivers up-to-date weather forecasts across all stations—an essential service during storm seasons and for public safety.

The company prioritizes listener interaction through multiple channels, including request lines, social media platforms via Facebook Fan Pages, and direct communication through their websites. Baker Media positions itself as a regional leader in local radio broadcasting, emphasizing community involvement and timely information dissemination.

Studio and Business Office Location: 5111 Rogers Ave., Suite 650, Fort Smith, AR 72903

Mailing Address: PO Box 3100, Fort Smith, AR 72913

Business Office Phone: 479-785-2526 | Fax: 479-782-9127

Office Hours: Monday through Friday, 8:30 am to 5:00 pm; Closed on weekends